The overall objective of the project is to enhance the market opportunities for Indian organic and fair trade products on international, regional and local markets. For this, relevant expertise in market development and marketing is to be developed in India to ensure the long term effect of the project. This will be done in co-operation with the International Competence Centre for Organic Agriculture (ICCOA), founded and supported by the main stakeholders of organic agriculture in India.
The project has four goals:
State Secretariat for Economic Affairs (SECO), Switzerland
Project Management and consultancy