Biodiversity loss can have significant direct human health impacts. It is a serious threat to the biosphere and human life. As such, system-wide transformative changes, including in behaviour and values, are necessary. The EU-funded PLANET4B project will promote awareness concerning the diverse perceptions of biodiversity and its communication to understand behaviours and motivations related to biodiversity prioritisation.
The project will explore current multidisciplinary behaviour theories proposed for biodiversity decision-making. For this, relevant behaviour change methods (e.g. experiential games, story-telling) will be adapted and applied in 11 place-based and sectoral cases from 8 countries, to explore the applicability of these theories and methods for triggering transformative change.
Having monitored the impacts of these interventions in a range of key sectors, as well as sociocultural and environmental settings, the findings will be synthesised and scaled up to EU and global levels to serve as inputs for EU and international policies (e.g. implementation of the EU Biodiversity Strategy for 2030, post-2020 global biodiversity framework) and for businesses about how transformative change can be triggered.
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