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Accelerating the Organic Market Development in Kenya – PMCA Follow-up Project

Original titleAccelerating the Organic Market Development in Kenya – PMCA Follow-up Project
Abstract

Demand and interest for organic production and consumption in Kenya is steadily growing. The first PMCA project helped the Kenya Organic Agriculture Network (KOAN) and partner organisations establish a participatory approach (PMCA) that increased trust and market access for different actors – focusing on Murang'a county.

This project builds on these successes and aims to further boost organic sector development in Kenya by using PMCA in more counties while strengthening KOAN in offering high-value services for its members and clients, for other sector stakeholders and the public. The efforts of the second phase of the PMCA project will be closely coordinated with the Bachmann-funded projects on Digital Trainings and the Social Media Influencer Marketing project.

Detailed Description

The project is built on a participatory process where, together with KOAN and its members, two key sector services and needs of actors along the value chain are identified. Overall there are two key components:

  1. Organic market development: The objective for this component is to expand and scale-up the successful PMCA approach from the Murgang'a region across the whole country.
  2. KOAN organisational development and capacity development among key service providers: The objective of this component is to develop and upgrade services and capacities to set the base for successful further sector development and sustainable impact.

Implementation strategy and sustainability
FiBL will build on the first PMCA project and keep and deepen its strategic relationship with the project’s main partner – the Kenya Organic Agriculture Network (KOAN). By explicitly aiming to strengthen KOAN and its business model, this project will build the basis for the sustainable growth of KOAN and the organic sector in Kenya. If successful, this would create a beacon of a national sector organisation from whom the remainder of East African organic movements could learn. A large part of the project is dedicated to strengthening KOAN’s capacity – both as an organisation and in terms of the services it provides. This starts from the beginning of the project with an assessment of the existing services over strengthening Kilimohai (the East African Organic label) and supporting KOAN in improving its management tools and the capacities of its employees.

Financing/ Donor
  • Leopold Bachmann Foundation
  • Biovision Foundation
(Research) Program
  • Further programmes
FiBL project leader/ contact
FiBL project staff
  • Bernet Thomas (Department of International Cooperation)
  • Gräub Benjamin (Department of International Cooperation)
  • Maestrini Nicoletta (Department of International Cooperation)
(people who are not linked are former FiBL employees)
Role of FiBL

Project coordination

FiBL project number 65239
Date modified 17.05.2024
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